With the tremendous evolution of digital marketing in recent times, it has become possible to measure virtually every detail of an online venture. In case your current email marketing agency is not providing you with accurate measures of data, to show where every buck is getting allocated and the return values from time to time, then it may be time to consider a change of company and move on with a new email marketing company.
Here are a few tell-tale signs to know for sure that your business requires the services of a new email marketing firm,
-No provision of link building data: SEO indeed does a whole lot of good to your business, as when your website is ranked high, it will automatically invite greater flux of good quality traffic. Every digital marketing agency ideally provides you with a crisp ranking report, that elaborates the current position of your website and flow of keywords targeted in your online campaign, but what many companies fail to show is the array of links that they have constructed to get your website those rankings. If your present digital agency asserts privacy issues for divulging their link building strategy to you, it’s time to be wary and hire a new firm, as there is a very good chance that they are jeopardizing your business by using unauthorized links. If you’re looking for more tips, Aweber Review has it for you.
-Absence of segmented lead information: Email marketing is an effective way to inform potential customers about a product or company offers, with the goal of transforming them into actual paying customers. While building the list of recipients, email marketers utilize available data to segment the leads into categories based on their browsers’ activity that automatically translates to their interest level. Email marketers also monitor responsiveness of every lead by detecting the frequency at which they open the mails and interact with the presented content. If your current online marketing firm isn’t doing all of this it is time to look for another.
–Insufficient access to essential data: It is of absolute importance to have direct access to the PPC campaigns concerning your business. With direct access, you can view and analyze every data point from a close angle, over and above the ones laid on the monthly report. These reports are made in a way to pose a great status, but that cannot be confirmed until you can directly login to the account. If you do not possess access to PPC accounts, it’s time to fire your digital marketing agency.
-No focus on conversions: Several online marketing firms focus on unnecessary numbers that are absolutely no good to ROI as well as revenue. Clicks, Twitter followers and traffic numbers sound perfect, but if they don’t end up driving revenue, then they are of no good. Ensure that your online marketing agency focuses on primary conversion metrics, to the likes of leads generated, phone calls obtained and number of buys made. If your digital firm does not have an eagle eye on conversions, it is high time that you make the switch.
Email marketing makes it easy to effectively pinpoint the sensible expenses from the futile expenses and optimize an online marketing campaign accordingly, so as to maximize the ROI. To deliver maximum benefits from your online marketing campaign, ensure to note these tell-tale signs and hire a new email marketing agency if necessary.